SWOT, Porter's Five Forces and PESTEL

In this lesson

1. 0:00 Strategic planning models overview
2. 0:30 SWOT analysis framework and application
3. 2:03 Using SWOT in performance management
4. 4:46 Porter's Five Forces introduction
5. 8:55 Threat of new entrants and substitutes
6. 12:19 Bargaining power and competition rivalry
7. 16:44 Measuring Porter's Five Forces
8. 19:50 PESTEL analysis framework
9. 23:01 PESTEL categories and exam application

About this lesson

This first part covers SWOT analysis, Porter's Five Forces, PESTEL, the BCG Matrix, and Porter's generic strategies—all tools you'll need to master for exams like Advanced Performance Management and Strategic Business Leader. You'll learn how to apply SWOT analysis to identify internal strengths and weaknesses alongside external opportunities and threats, then translate these findings into measurable KPIs for performance management. The session breaks down Porter's Five Forces in practical detail, explaining how to assess bargaining power of suppliers and customers through scarcity and switching costs, evaluate competitive rivalry, and measure each force using concrete metrics like market share and customer loyalty. You'll also understand when and how to use these models in different exam contexts—whether you're asked to assess industry attractiveness or suggest performance measures. The lesson covers PESTEL analysis as a macro-level tool for scanning political, economic, social, technological, environmental, and legal risks across all industries. You'll discover how to categorise risks correctly under each heading (a common source of lost marks), recognise the difference between political attitudes and legal requirements, and move from analysis to practical monitoring suggestions for your organisation. Throughout, you'll see real-world examples—from Nike's core competencies to supermarket bargaining power—that show how these models work beyond the exam room and why they matter for strategic decision-making.

Duration: 26m