Skip to main content
Lesson 37 D2aD2cD2eD2dD2f

Data analytics

You'll learn how data analytics transforms raw information into actionable business insights, a key topic for APM and management accounting decisions.

This lesson is part of a paid course

Buy the course to unlock every video lesson and the AI Tutor, plus mock exams with feedback on CIMA courses.

Already bought? Sign in

Ask the AI tutor anything about this lesson

It knows every lesson in the course — explanations, clarifications, practice questions.

Summarise lesson Key concepts Practice questions

In this lesson

  1. 0:00 Introduction to big data and analytics
  2. 1:51 Five Vs of big data framework
  3. 3:34 Big data applications in management accounting
  4. 4:34 Data analytics methods explained
  5. 6:03 Descriptive analytics techniques
  6. 7:06 Regression analysis and correlation
  7. 10:31 Predictive analytics and forecasting
  8. 15:19 Alternative analytics methods
  9. 19:36 Data warehouse case study assessment

About this lesson

This 24-minute lesson covers big data fundamentals—the five V's (volume, velocity, variety, veracity, value)—and three core analytical methods: descriptive (what happened), diagnostic (why it happened), and predictive (what might happen). You'll explore practical techniques including regression analysis and correlation, understand how to interpret results, and see how these tools support forecasting, pricing, inventory management, and strategic decisions. The session includes a worked example on using regression analysis for sales forecasting and an exam-style case study on evaluating opportunities and risks of implementing a data warehouse system.

Duration: 25m

Transcript

Every lesson comes with a full searchable transcript - included with the course.

Get the Advanced Performance Management course

All 125 video lessons, an AI Tutor in every lesson and lifetime access.

Already bought? Sign in