Brand awareness and company profile
In this lesson, you'll learn how brand awareness and company profile drive customer acquisition and loyalty—two critical concepts for Strategic Business Leader and other CIMA papers.
This lesson is part of a paid course
Buy the course to unlock every video lesson and the AI Tutor, plus mock exams with feedback on CIMA courses.
Already bought? Sign in
Ask the AI tutor anything about this lesson
It knows every lesson in the course — explanations, clarifications, practice questions.
In this lesson
- 0:00 Brand awareness and company profile overview
- 0:14 How branding attracts and retains customers
- 1:02 Distinguishing brand awareness from brand loyalty
- 1:40 Building brand loyalty through customer programs
- 2:34 Understanding company profile and stakeholder perception
- 3:37 Measuring and improving company profile
About this lesson
You'll discover why brands like Apple command premium pricing, how to measure brand awareness through recall tests, and the practical difference between awareness and loyalty. The video explores how companies build positive stakeholder perception through marketing, public relations, product quality, ethical practices, and CSR—and what actions to recommend when improving a company's profile in exam scenarios.
Duration: 4m
Transcript
Every lesson comes with a full searchable transcript - included with the course.
Get the Advanced Performance Management course
All 125 video lessons, an AI Tutor in every lesson and lifetime access.
Already bought? Sign in