Ethical issues
You'll learn what business ethics are and how they influence corporate strategy and performance. This video explores the tension between profit maximisation and ethical behaviour, showing why companies face real trade-offs when making decisions about employee treatment, stakeholder communication, and sustainable
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In this lesson
- 0:00 Understanding business ethics and moral principles
- 0:44 Ethics as exam strategy and marking approach
- 2:10 How ethics shape organisational strategy and culture
- 3:15 Ethics impact on business performance and costs
- 4:06 Balancing ethical practices with financial investment
About this lesson
practices. You'll discover how to approach ethics questions in the exam by building balanced arguments for both ethical and unethical positions—a high-scoring strategy that examiners reward. The session also covers how ethical culture flows from senior leadership, protects reputation, attracts talent, and ultimately affects the bottom line through both cost savings and investment requirements.
Duration: 5m
Transcript
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