Question 1 - Part a (iii)

In this lesson

1. 0:00 Non-financial performance indicators problems overview
2. 0:24 Information overload and measure prioritisation
3. 0:50 Subjectivity and qualitative data challenges
4. 1:36 Resistance to change and staff retention
5. 2:26 Information systems adaptation costs
6. 3:17 Interpretation difficulties and result analysis
7. 4:01 Exam technique and answer structure strategy
8. 5:06 Planning and idea generation for essays
9. 6:00 Self-feedback method for written answers
10. 7:15 Pitching explanations to non-accountant audiences

About this lesson

The session walks through a complete model answer covering key issues including information overload, subjectivity in qualitative measures, resistance to change management, information system limitations, and interpretation difficulties. You'll see how to structure each point with explanation and application to earn marks, plus practical exam technique tips for planning and writing your own answers effectively. The tutor demonstrates how to develop each problem area with concrete examples—such as customer complaints and survey data—and shows how to apply these concepts to a real business scenario. You'll also learn valuable self-assessment strategies: writing up practice answers, leaving them for a few days, then checking whether your answer stands alone without the scenario and whether a non-accountant could follow your reasoning. This approach helps you identify where your explanations need strengthening and ensures you're pitching your answers at the right level for the examiner.

Duration: 9m