Question 2 - Set up
In this video, you'll learn how to set up a structured answer plan for a Strategic Business Leader case study question on the Cologne Yard scenario.
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In this lesson
- 0:00 Welcome to practice exam one section B
- 0:41 Understanding the alignment requirement
- 1:53 Analysing business alignment using McKinsey 7S
- 3:02 Structuring marks for the alignment section
- 4:29 Evaluating ERP system implementation
- 5:47 Planning your ERP evaluation paragraphs
- 6:35 Building your skeleton answer plan
About this lesson
The question asks you to evaluate business alignment using the McKinsey 7S model's soft elements (skills, staff, style) and assess whether introducing an enterprise resource planning system across two business divisions makes commercial sense. You'll discover how to break down the 20-mark requirement into manageable sections, allocate marks strategically between theory and application, and plan your paragraphs to cover both the advantages and disadvantages of ERP implementation. By the end of this video, you'll have a skeleton answer framework ready to compare against a worked model solution, giving you a clear roadmap for tackling similar evaluation questions with confidence.
Duration: 7m
Transcript
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