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Lesson 85 B4gB4hB4i

Complex supply chains

You'll learn how to analyse and manage complex supply chains—from raw materials through to the end customer. This video explores what makes supply chains complicated (length, multinational operations, outsourcing), why effective management matters, and the key information and systems needed to coordinate them

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In this lesson

  1. 0:00 Understanding supply chains and complexity
  2. 1:00 McDonald's supply chain example explained
  3. 2:24 Information requirements for effective management
  4. 4:03 IT systems and real-time information sharing
  5. 5:11 Key challenges: confidentiality, coordination and contracts

About this lesson

successfully. Using McDonald's as a practical example, you'll discover the critical success factors: service level agreements, demand forecasting, cost visibility, real-time IT systems, confidentiality controls, and fair supplier contracts. You'll understand why a single weak link can affect the entire chain and how coordination, communication, and trust between all supply chain members are essential to delivering value to customers and protecting brand reputation.

Duration: 8m

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