Stakeholders

In this lesson

1. 0:00 Environmental, social and governance factors overview
2. 0:27 Stakeholder definition and primary versus secondary
3. 1:08 Primary stakeholders and balancing conflicting needs
4. 2:28 Internal stakeholder interests and motivations
5. 3:24 Connected stakeholders and their interests
6. 4:59 External stakeholders and their demands
7. 6:04 Resolving stakeholder conflicts
8. 8:14 Mendelow's Matrix framework explained
9. 10:04 Measuring stakeholder power and interest
10. 11:40 Applying Mendelow's Matrix to real scenarios

About this lesson

You'll explore the difference between primary and secondary stakeholders, categorise them as internal, connected, or external, and understand what each group wants from the organisation—from shareholders seeking returns to employees wanting job security to communities expecting environmental responsibility. The lesson focuses on Mendelow's Matrix, the most commonly tested stakeholder model in Advanced Performance Management exams. You'll learn to map stakeholders by their power and interest level, then apply the appropriate management strategy: minimal effort for low power and low interest, keep informed for high interest but low power, keep satisfied for high power but low interest, and involve key players with both high power and high interest. Understanding this framework helps you answer exam questions that ask you to evaluate stakeholders or suggest conflict resolution approaches. You'll also discover practical conflict resolution techniques—satisficing, sequential attention, side payments, and prioritisation—that you can use when stakeholder needs clash. The lesson includes a worked example of a head office relocation, showing how to apply Mendelow's Matrix in a real scenario and how to move beyond the strategy name to specific, actionable steps that demonstrate commercial acumen. This combination of theory and application prepares you for both objective test questions and longer case study scenarios where stakeholder management is central to organisational decision-making.

Duration: 14m