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Lesson 43

Information and decision-making - part 2

Hugo Newman

Taught by Hugo Newman · AI tutor support included

Understanding how advanced technologies and data analytics enhance business decision-making across strategic, operational, and tactical levels. Students will explore how organisations leverage internal and external data to gain competitive advantages through improved customer insights, innovation, operational efficiency, and faster decision-making capabilities.

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In this lesson

  1. 0:00 Introduction to Enhanced Information Benefits
  2. 0:08 Greater Customer Insights
  3. 1:23 New Products and Revenue Streams
  4. 3:07 Operational Efficiencies
  5. 4:34 Quicker Reactive Decision Making
  6. 6:06 Conclusion and Recap

About this lesson

Discover how enhanced information, powered by advanced technologies, transforms decision-making in businesses. This video delves into the benefits of understanding customer behaviour through data analysis, developing new products and revenue streams, operational efficiencies, and quick, reactive decision-making. Learn how both internal and external data can provide a competitive edge, streamline processes, and foster innovation. Watch now for invaluable insights into leveraging information for strategic, operational, and proactive business decisions.

Duration: 7m

  • Enhanced information and technology enablement
  • Customer behaviour analysis and insights
  • Product development and revenue innovation
  • Operational process optimisation
  • Reactive and real-time decision-making
  • Competitive advantage through data

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