Data and technology in sales and marketing - part 1
Taught by Hugo Newman · AI tutor support included
Students will understand how data and technology transform sales and marketing strategy by enabling precise customer segmentation, dynamic pricing decisions, and effective customer relationship management. This lesson demonstrates how organisations move beyond traditional advertising to make data-driven marketing decisions that directly improve profitability and customer satisfaction.
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In this lesson
- 0:00 Introduction to Data and Marketing
- 0:19 Defining Marketing
- 1:08 Marketing Example: Beer Company
- 4:21 Key Marketing Questions
- 5:49 Data-Driven Marketing Evolution
- 6:24 Enhancing Marketing with Data and Technology
- 6:59 Pricing Strategy Insights
- 9:45 Real-Time Data for Pricing Adjustments
About this lesson
Discover the transformative power of data and technology in sales and marketing, focusing on its crucial role in understanding and meeting customer needs beyond mere advertising. Learn how market segmentation, pricing strategies, and customer relationship management are being revolutionised through data analytics, leading to more informed, effective decisions. This video offers valuable insights into leveraging technology for strategic marketing decisions, highlighting specific examples like pricing adjustments for increased operating profits. Watch to unlock the potential of data-driven marketing strategies for your business.
Duration: 10m
- Data-driven marketing strategy
- Market segmentation and targeting
- Customer relationship management (CRM)
- Dynamic pricing strategies
- Real-time data analytics for pricing
- Technology in customer insights
Transcript
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