Sales and marketing techniques - part 3
Taught by Hugo Newman · AI tutor support included
Students will understand the full spectrum of modern marketing approaches, from traditional direct marketing methods to contemporary digital and experiential strategies. This lesson explores how organisations create, promote, and evolve products through various marketing techniques including guerrilla, viral, and interactive marketing, alongside the critical phases of product development and lifecycle management.
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In this lesson
- 0:00 Introduction to Marketing Approaches
- 0:14 Direct Marketing Explained
- 0:37 Indirect Marketing Overview
- 1:04 Guerrilla Marketing Tactics
- 1:55 Viral Marketing in the Social Media Era
- 2:17 Interactive Marketing Strategies
- 2:54 Experiential Marketing Insights
- 3:57 Digital and Social Media Marketing
- 4:23 Relationship Marketing Fundamentals
- 5:02 Postmodern Marketing Concept
- 5:44 Product Development and Life Cycles
- 8:16 BCG Matrix Analysis
- 11:50 Product Life Cycles Detailed
About this lesson
Dive deep into the world of sales and marketing with this comprehensive guide that covers everything from traditional direct marketing to the cutting-edge postmodern marketing approach. This video breaks down various marketing strategies, including guerrilla, viral, and experiential marketing, alongside the essential phases of product development and the product life cycle. Whether you're a seasoned professional or a newcomer to the field, you'll gain valuable insights into creating, promoting, and evolving a product or service in today's competitive market. Watch now to enhance your marketing expertise and learn strategies that could set your brand apart.
Duration: 16m
- Direct Marketing Techniques
- Indirect Marketing Strategies
- Guerrilla and Viral Marketing
- Experiential and Interactive Marketing
- Product Development Phases
- Product Life Cycle Management
Transcript
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