The marketing environment
Taught by Hugo Newman · AI tutor support included
Understand how the marketing environment operates across three critical levels—macro, micro, and internal—and learn to apply PESTLE analysis to evaluate external forces shaping business strategy. Master SWOT analysis as a practical tool for assessing organisational capabilities and competitive positioning in response to environmental factors.
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In this lesson
- 0:00 Introduction to Marketing Environment
- 0:21 The Three Levels of Marketing Environment
- 1:32 Analysing the Macro Environment with PESTLE
- 5:51 PESTLE from a Customer Perspective
- 10:28 Transition to Micro Environment Analysis
- 10:33 Introduction to SWOT Analysis
About this lesson
Unravel the complexities of the marketing environment with this enlightening exploration into its three critical levels: macro, micro, and internal organisational environments. Discover how external factors like political, economic, sociocultural, technological, ecological, and legal elements shape a business's strategy through the insightful PESTLE and SWOT analyses. This video is a must-watch for professionals aiming to navigate and leverage the intricate dynamics of the marketing world for business success.
Duration: 13m
- Three levels of marketing environment
- PESTLE analysis framework
- Macro environment factors
- Micro environment analysis
- SWOT analysis
- Internal organisational environment
Transcript
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