Sales and marketing techniques - part 2
Taught by Hugo Newman · AI tutor support included
Master advanced sales and marketing techniques by understanding how to identify and target specific markets, position brands competitively, and select appropriate growth strategies. Learn to apply Porter's Generic Strategies and the Ansoff Matrix to develop tailored marketing approaches that avoid strategic pitfalls and capitalise on market opportunities.
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In this lesson
- 0:00 Introduction to Market Targeting
- 2:19 Marketing Strategies Overview
- 3:50 Introduction to Market Positioning
- 6:19 Porter's Generic Strategies
- 9:07 Ansoff Matrix Explanation
- 11:29 Perceptual Mapping Analysis
About this lesson
Dive into advanced sales and marketing techniques with a focus on market targeting, positioning, and strategic models like Porter's Generic Strategies and the Ansoff Matrix. This video covers the essentials of identifying and serving target markets with a tailored marketing mix, positioning brands effectively against competitors, and choosing the right growth strategy to avoid the pitfalls of being "stuck in the middle." Perfect for professionals aiming to refine their market approach, viewers will gain insights into cost leadership, differentiation, and how to identify gaps in the market for new or repositioned products. Watch now to enhance your strategic marketing and sales planning capabilities.
Duration: 14m
- Market targeting and segmentation
- Market positioning and perceptual mapping
- Porter's Generic Strategies
- Ansoff Matrix and growth strategies
- Marketing mix development
- Competitive differentiation
Transcript
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