Data and technology in sales and marketing - part 2
Taught by Hugo Newman · AI tutor support included
Understand how data and technology transform sales and marketing strategies through real-time inventory tracking, customer segmentation, and personalised engagement. Explore practical applications such as RFID implementation and CRM systems that enable businesses to optimise promotions, identify market segments, and enhance customer relationships through data-driven decision-making.
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In this lesson
- 0:00 Introduction to Sales, Marketing, and Data
- 1:02 Zara's Revolutionary Use of Data
- 2:46 Data's Role in Market Segmentation
- 4:54 Enhancing Promotions with Data
- 5:40 CRM and Data Personalisation
- 6:59 Targeting with Data Analysis
- 7:40 Conclusion: The Shift to Data-Driven Marketing
About this lesson
Discover how data and technology revolutionise sales and marketing strategies, exemplified by Zara's innovative use of RFID for real-time inventory tracking and the transformative power of customer segmentation through data analytics. This insightful video delves into the pivotal role of data in product management, customer relationship enhancement, and targeted marketing, offering viewers a comprehensive understanding of modern, data-driven approaches to sales and marketing. Learn actionable strategies for leveraging technology to optimise promotions, manage customer relationships, and identify new market segments, all while maintaining a streamlined, efficient inventory. Watch now to unlock the potential of data in revolutionising your sales and marketing efforts.
Duration: 8m
- RFID technology and real-time inventory tracking
- Customer segmentation and data analytics
- Customer relationship management (CRM) systems
- Data-driven promotion optimisation
- Market targeting and customer personalisation
- Digital transformation in sales and marketing
Transcript
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