Pre-seen analysis - Part 1 - Introduction
Taught by Stuart Murphy · AI tutor support included
You’ll learn how to read and analyse the CIMA pre-seen material for the November 2026/February 2027 Strategic Case Study exam, and why repeated, active reading is essential for exam success.
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In this lesson
- 0:00 CIMA case study introduction
- 0:49 How to read the pre-season
- 2:53 Building strong exam answers
- 4:10 What to memorise from pre-season
- 5:56 Using industry research effectively
- 7:34 PESTEL analysis worked example
- 9:13 Applying models across readings
About this lesson
Stuart Murphy explains how to apply E3, P3 and F3 models, create useful summaries, and connect the pre-seen with technical knowledge and unseen information. You’ll also learn how to use industry research effectively without trying to become an industry expert, using PESTEL analysis and other strategic models to generate relevant exam ideas. The lesson shows how to build stronger answers by combining pre-seen detail, strategic theory and practical application.
Duration: 10m
Transcript
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