Theory refresher - the business ecosystem and environment - Part 1 - Stakeholders and Strategic Tools
Taught by Stuart Murphy · AI tutor support included
You’ll learn how to analyse stakeholders and apply strategic tools when evaluating business ecosystems and the business environment in a case study exam.
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In this lesson
- 0:00 Core Activity B Introduction
- 0:38 Stakeholder Analysis and Mendelow’s Matrix
- 4:19 Mapping Stakeholder Needs and Expectations
- 5:35 Choosing Strategic Analytical Tools
- 8:52 Competitive Forces and Advantage
- 11:18 Applying Concepts in Exam Questions
About this lesson
The lesson explains stakeholder identification, power and interest assessment using Mendelow’s Matrix, and how to justify recommendations with technical language, unseen evidence and pre-seen information. You’ll also review strategic tools, competitive forces and sources of competitive advantage, with guidance on choosing the right model for each question.
Duration: 11m
Transcript
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