Mock 2 debrief - Section 2
Taught by Louise Setton · AI tutor support included
You’ll learn how to evaluate pricing options for a new all-inclusive product and apply quality management concepts to improve customer satisfaction.
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In this lesson
- 0:00 Forest Retreat Case Introduction
- 2:44 Forest Retreat Pricing Context
- 6:08 Pricing Basis: Customer Value and Costs
- 14:30 Fixed Versus Dynamic Pricing
- 17:20 Pricing Recommendation and Pilot Measures
- 19:21 Quality Problems at Talmere
- 21:43 Diagnosing and Preventing Poor Quality
- 24:37 Applying Quality Management Techniques
- 29:35 Readiness Criteria Before Launch
About this lesson
The debrief focuses on willingness to pay, incremental and opportunity costs, capacity, dynamic pricing and pilot measures, alongside diagnosing quality problems, prevention, Pareto analysis and cost of quality. You’ll see how to build well-reasoned, applied answers for the CIMA case study exam.
Duration: 31m
Transcript
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