Theory refresher - pricing strategies
Taught by Louise Setton · AI tutor support included
You’ll learn how to evaluate and recommend pricing strategies for CIMA case study questions, using the Core activity A scenario and its exam-relevant business context.
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In this lesson
- 0:00 Core Activity A Pricing Overview
- 1:52 Current Dynamic Pricing Model
- 5:15 Evaluating Fully Inclusive Pricing
- 6:14 Pricing Strategy Toolkit
- 10:55 Choosing And Evaluating Strategies
- 17:01 Demand-Led Pricing And Capacity
- 21:32 Payment Timing And Revenue Growth
- 27:12 Customer Value And All-Inclusive Alternatives
- 29:29 Exam Application And Recommendations
- 31:29 Seven-Night Pricing Worked Example
- 36:37 Mini Mock Practice Guidance
About this lesson
The lesson explains cost-plus, market-based, penetration, skimming, premium, product line, price differentiation and demand-led pricing, including how pricing can manage capacity, occupancy, margins and customer perceptions. You’ll also apply these techniques to practical decisions such as pricing inclusive packages and seven-night stays, while justifying recommendations, assessing risks and reaching a clear conclusion.
Duration: 41m
Transcript
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