Theory refresher - business models and value chains
Taught by Louise Setton · AI tutor support included
You’ll learn how to apply the business model and value chain to the Woodbreak pre-seen, focusing on how the organisation defines, creates, delivers and captures value.
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In this lesson
- 0:00 Core Activity A Overview
- 1:09 Business Models And Value Chains
- 7:17 Applying Business Models To Proposals
- 8:56 Understanding The Value Chain
- 14:04 Writing Applied Exam Answers
- 19:17 Four Stages Of Value
- 22:03 Evaluating Business Model Strengths
- 30:20 Food Courts Worked Application
About this lesson
The lesson explains the difference between these frameworks and shows how to assess a proposal, such as bringing franchised food courts in-house, against Woodbreak’s strategy, operations, costs and risks. You’ll also learn how to write an applied exam answer for the CIMA Management Case Study (MCS), prioritising the relevant parts of each framework rather than repeating textbook definitions. Worked examples cover competition, customer value, occupancy, on-site spending, operational activities, diversification and the use of techniques such as sensitivity analysis and NPV.
Duration: 35m
Transcript
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