Mini-mock 1 walkthrough - Part 1
Taught by Louise Setton · AI tutor support included
You’ll learn how to evaluate a proposed wholesale partnership using the business model and value chain, with a focus on exam technique for the CIMA Strategic Case Study.
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In this lesson
- 0:00 Core Activity A Mini Mock
- 1:30 Exam Question And Time Allocation
- 4:01 Analysing The Coach Proposal
- 7:21 Attempt The First Subtask
- 8:19 Structuring A Five-Paragraph Answer
- 11:42 Evaluating The Business Model
- 15:45 Assessing Profitability And Credit Risk
- 17:54 Analysing The Value Chain
- 21:08 Protecting Value Through A Pilot
- 23:18 Reviewing Your Exam Answer
About this lesson
The session explains how to interpret the requirement, allocate 60% of the 45-minute section, and develop five well-supported paragraphs rather than a list of brief points. Using the Core activity A mini mock, you’ll assess the effects on defining, creating, delivering and capturing value, as well as marketing, distribution, customer data, pricing, credit risk and operational capacity. You’ll also learn how to apply the pre-seen and unseen information, evaluate risks such as cannibalising direct bookings, and make practical recommendations including a pilot scheme, capped volumes and suitable review or break clauses.
Duration: 24m
Transcript
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