Mini-mock 1 walkthrough - Part 2
Taught by Louise Setton · AI tutor support included
You’ll learn how to recommend a pricing basis for an optional activity pass in a CIMA case study response, using value-based pricing and cost information to support your decision.
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In this lesson
- 0:00 Activity Pass Pricing Mini Mock
- 1:26 Compare The Pricing Proposals
- 3:23 Structuring A 40% Answer
- 4:22 Recommend Value-Based Pricing
- 6:19 Assess Incremental Costs
- 7:16 Manage Capacity And Demand
- 9:48 Evaluate Risks And Trial
- 11:20 Use Unseen Evidence Effectively
About this lesson
The lesson explains how to evaluate willingness to pay, incremental costs, customer behaviour, capacity, weather-related demand and the risks for different guest types. You’ll also see how to structure a well-reasoned recommendation, apply the scenario information rather than relying on theory, and suggest practical controls such as booking slots and an initial trial period. The question is worth 40%, so the lesson includes guidance on timing, paragraph structure and linking your analysis to the organisation’s financial and operational objectives.
Duration: 12m
Transcript
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