Benchmarking
In this lesson, you'll learn what benchmarking is and how to identify the four main types used in performance measurement. Benchmarking helps organisations identify best practice by comparing performance internally, competitively, functionally, or strategically.
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In this lesson
- 0:00 Introduction to benchmarking and performance comparison
- 0:44 Internal benchmarking between divisions
- 1:38 Competitive benchmarking against rivals
- 2:24 Functional benchmarking with best practitioners
- 3:35 Strategic benchmarking at organisational level
- 4:09 Identifying benchmarking types in exam questions
About this lesson
You'll explore real-world examples—from comparing divisions within a company to how Southwest Airlines learned from Formula One pit stops—and understand when to apply each type. This is essential for Performance Management papers where you'll need to recognise and describe benchmarking scenarios in exam questions.
Duration: 4m
Transcript
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