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Lesson 72 D1aD6c

Targets

In this lesson, you'll learn how to set effective targets within a decentralised business structure and understand why the balance between ambitious and achievable targets is crucial for staff motivation.

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In this lesson

  1. 0:00 Understanding targets in decentralised businesses
  2. 0:22 Financial and non-financial target types
  3. 0:54 Balancing target difficulty for motivation
  4. 1:29 Ideal targets and Total Quality Management
  5. 2:09 Avoiding unmotivational targets
  6. 2:44 Aspirational versus expectations budgets

About this lesson

You'll explore financial targets like profit margins and return on capital employed, discover the risks of setting targets that are either too easy or too difficult, and understand when ideal targets aligned with Total Quality Management philosophy work best. This is essential for Performance Management and budgeting modules across CIMA and ACCA qualifications, helping you design target-setting strategies that drive organisational performance without demoralising teams.

Duration: 3m

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