Pricing strategies
In this lesson, you'll learn the key pricing strategies businesses use to achieve their objectives—from penetration pricing to market skimming, premium pricing, and price discrimination.
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In this lesson
- 0:00 Pricing strategies overview
- 0:44 Cost plus and penetration pricing
- 1:26 Market skimming and price discrimination
- 2:26 Premium pricing and product bundling
- 3:40 Discount and product line pricing
- 4:31 Market penetration application worked example
- 7:08 Marginal cost plus pricing calculation
About this lesson
You'll explore how factors like competitor actions, customer demand, and product lifecycle influence pricing decisions, and see how to apply the right strategy in different market scenarios. Through worked examples, including a break-even pricing calculation, you'll understand when and why each approach works, giving you the practical knowledge needed for Performance Management and Strategic Business Leader exam questions.
Duration: 10m
Transcript
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