Introduction
You'll learn how pricing decisions work in practice and why they matter for profit maximisation. This lesson introduces five core areas: the factors that influence price, the relationship between price and demand, demand equations and profit optimisation, adjusting production and sales, and key pricing strategies
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In this lesson
- 0:00 Lesson 11: Pricing decisions overview
- 0:45 Three main factors influencing price
- 1:37 Balancing costs, demand, and competition
About this lesson
including cost plus pricing, penetration pricing, market skimming, and price discrimination. You'll discover the three main factors that shape pricing: production costs, customer willingness to pay, and competitor positioning. This foundation prepares you to tackle pricing problems across your Performance Management or Advanced Performance Management studies.
Duration: 2m
Transcript
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