Business organisations
In this lesson, you'll explore the key concepts of business organisations that appear across the BT syllabus. James Wright walks you through ten essential areas: formal versus informal organisations, Mintzberg's organisational components, types of structures, departmental roles and functions, organisational structure
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In this lesson
- 0:00 Introduction to business organisations overview
- 1:27 Formal versus informal organisations
- 3:39 Mintzberg's five organisation components
- 9:02 Tax accountant case study application
- 12:29 Types of organisation structures
- 20:13 Boundary-less organisations explained
- 25:15 Organisational hierarchy and span of control
- 31:16 Centralisation versus decentralisation
- 33:55 Marketing strategy and the marketing mix
- 36:40 Pricing strategies and objectives
About this lesson
concepts, Anthony's management hierarchy, centralisation versus decentralisation, marketing and strategy, the marketing mix (four P's and seven P's), and pricing strategies. You'll learn how informal communication networks and social relationships affect workplace culture, and when they become problematic. The lesson breaks down Mintzberg's five structural elements—operating core, middle line, strategic apex, techno structure, and support staff—with practical examples showing where different roles fit within an organisation. Understanding these distinctions is crucial for exam questions that test your ability to classify functions correctly. The lesson covers organisational structures from entrepreneurial and functional designs through to divisional, matrix, and boundary-less organisations (virtual, hollow, and modular). You'll explore how span of control and scalar chain influence whether organisations operate as tall, hierarchical systems or flat, delegated ones. The final sections examine marketing fundamentals, the differences between product and service marketing mixes, and eight key pricing strategies—from price skimming and penetration pricing to cost-plus and loss leader approaches—helping you understand how organisations set prices based on their strategic goals.
Duration: 42m
Transcript
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