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Lesson 107

Risk appetite - part 3

Nick Drape

Taught by Nick Drape · AI tutor support included

In this lesson, you'll learn how to identify and apply different risk attitudes in business decision-making. We'll explore three decision-making approaches—minimax regret, maximax, and expected value—and match them to the risk profiles of different organisations.

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In this lesson

  1. 0:00 Risk attitudes in investment firms
  2. 0:41 Identifying risk averse, seeker and neutral approaches
  3. 1:09 Maximin criteria for decision making
  4. 3:14 Applying maximin to pricing strategy

About this lesson

You'll also work through a practical pricing example using the maximin criteria, a key technique for risk-averse decision makers who want to secure the best worst-case outcome. This directly supports your understanding of risk management for the P3 module and helps you recognise how organisations' strategic choices reflect their appetite for risk.

Duration: 5m

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