Market based pricing - part 3
Taught by Nick Drape · AI tutor support included
You'll learn how different market-based pricing strategies work and when to use them in real business situations. This video explores price discrimination, premium pricing, product bundling, loss leader pricing, product line pricing, and regulated pricing—each with practical examples from transport, retail, and
This lesson is part of a paid course
Buy the course to unlock every video lesson and the AI Tutor, plus mock exams with feedback on CIMA courses.
Already bought? Sign in
Ask the AI tutor anything about this lesson
It knows every lesson in the course — explanations, clarifications, practice questions.
In this lesson
- 0:00 Introduction to pricing strategies
- 0:08 Price discrimination and customer segmentation
- 1:29 Own label and premium pricing strategies
- 2:11 Product bundling and optional extras
- 3:30 Loss leader and product line pricing
- 4:58 Discounts and demand stimulation
- 5:28 Regulated and controlled pricing
- 6:33 Worked example: Product line pricing identification
About this lesson
hospitality. You'll see how businesses segment customers, manage capacity, and capture different parts of the market through strategic pricing decisions. By the end, you'll understand which strategy fits different business environments and be able to apply these concepts to exam questions and real-world scenarios. This lesson covers the core pricing techniques you need for FM, PM, and SBL papers. Whether it's a supermarket using budget own-label products to attract customers, a hotel offering dinner-bed-breakfast bundles, or a car manufacturer selling optional extras, these strategies show how pricing goes far beyond simple cost-plus calculation. You'll also learn about regulated pricing in utility industries and how external constraints can limit pricing freedom. The session includes a worked example on product line pricing to help you recognise and apply the concept under exam conditions.
Duration: 8m
Transcript
Every lesson comes with a full searchable transcript - included with the course.
Get the P2 Objective Test course
All 121 video lessons, timed mock exams marked instantly with an explanation for every question, an AI Tutor in every lesson and lifetime access.
Already bought? Sign in