Ethics and reputational risk

In this lesson

1. 0:00 Ethics, morality, and organisational behaviour
2. 0:22 Commercial risks of unethical practices
3. 1:27 Bribery, corruption, and legal compliance
4. 2:16 Reputational risk and corporate governance
5. 3:05 Sustainability reporting frameworks explained
6. 4:01 Brand value and reputation management
7. 5:41 Strategy, risk, and planning together

About this lesson

We explore the commercial consequences of unethical practices—from losing customers to legal exposure—and examine real-world examples like bribery, poor governance, and environmental harm. You'll discover why reputation and brand value are critical strategic assets, how voluntary reporting frameworks like GRI and integrated reporting encourage ethical disclosure, and why reputational damage can be devastatingly difficult to recover from. The video covers the relationship between ethics, risk management, and strategic planning. We look at practical scenarios such as investing in low-cost locations with poor labour practices, the legal implications of bribery under frameworks like the UK Bribery Act, and how poor customer service or questionable supplier negotiations damage brand equity. You'll see why major brand failures—whether in banking, audit, or tech—have such profound financial and strategic consequences, and understand that managing reputational risk must be integral to your strategic decision-making process, not an afterthought. This content is relevant to Strategic Management (E3) and Strategic Business Leader (SBL) papers, where understanding how ethics, reputation, and risk intersect with strategy is essential for exam success and real-world professional practice.

Duration: 7m