Advertising and obtaining professional work
In this session, you'll learn the ethical framework for marketing your accounting practice and attracting clients professionally.
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In this lesson
- 0:00 Advertising and obtaining professional work
- 0:33 Ethical standards for firm advertising
- 1:07 ACCA brand and professional designations
- 2:08 Practising certificates and firm registration
- 2:28 Fee advertising guidelines and restrictions
About this lesson
You'll explore ACCA's advertising standards—what's permitted, what breaches professional conduct, and how to promote your services without misleading potential clients or discrediting competitors. The video covers key practical rules: how to reference fees transparently, why fee comparisons and discounts are restricted, and how to use your ACCA credentials and registered auditor status as legitimate marketing tools. Understanding these guidelines is essential for the Professional Ethics and Regulation paper, as exam questions frequently test your knowledge of acceptable business development practices and the ethical boundaries that protect both your firm's reputation and the profession's integrity.
Duration: 3m
Transcript
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