Strategic objectives - introduction

In this lesson

1. 0:00 Strategic Objectives section introduction
2. 0:15 Financial and non-financial company objectives
3. 0:35 Calculating financial returns for shareholders
4. 0:50 Impact of exchange rates and demand changes
5. 1:19 Non-financial reporting and Global Reporting Initiative
6. 1:59 Learning outcomes and what you'll master
7. 2:50 Study tips for Strategic Objectives success

About this lesson

You'll explore why companies exist by examining both financial objectives (like profit and shareholder returns) and non-financial objectives (including environmental and social reporting). The section builds your ability to calculate financial returns, analyse how changes in variables like exchange rates and customer demand affect those returns, and assess whether an organisation's strategic objectives have been met. By the end, you'll understand how to evaluate long-term financial performance and interpret non-financial reporting frameworks like the Global Reporting Initiative that major companies now include in their statements. The video outlines a practical approach to mastering this content. You'll work through calculations for shareholder returns, explore sensitivity analysis when key variables shift, and develop confidence in interpreting real financial statements. The tutor recommends downloading financial statements from a company you know well—whether your own employer or a familiar business—so the concepts feel relevant and grounded in reality. With consistent practice on the calculation techniques, you'll be well-prepared to tackle the exam questions and apply these skills to genuine business analysis.

Duration: 4m